boystown.org
Boys Town Logo
Boys Town Logo
A group of women and men gathered around a large board of information and presenting

Boys Town and Oklahoma State University: Driving Innovation in Fundraising While Empowering Future Leaders

Boys Town Contributor

We are thrilled to highlight our partnership with Oklahoma State University’s Master’s in Business Analytics and Data Science program—a collaboration that exemplifies our dual commitment to advancing education and creating life-changing opportunities for youth. 

Over the past year, graduate students worked alongside Boys Town to develop data-driven solutions that will enhance our fundraising strategies and donor engagement. Through hands-on learning in direct marketing, machine learning, and predictive modeling, the team leveraged Google Cloud Platform to build powerful tools that will help us craft personalized donor journeys—ensuring every donor who contributes to Boys Town is engaged with the services that they have the most affinity for.

Beyond driving business success, this initiative provided invaluable real-world experience for the next generation of data scientists. The students not only mastered cutting-edge technologies but also had the opportunity to present their groundbreaking work at the SAS Analytics Day conference in Stillwater—showcasing their skills on a professional stage. 

A special thank you to Dr. Goutam Chakraborty and Dr. Miriam McGaugh for their exceptional leadership, and to the outstanding student team—Alfredo, Sri, Leela, Laney, and Srichandrika—for their dedication and innovation. Together, we’re proving that investing in education today builds a brighter future for tomorrow.