GAP Inc.® and Steve Madden® Donations Provide Warm Clothing to Families in Need Print Content Email Content Monday, Jan 12, 2015 Page Image Page ContentBoys Town New York held their third annual clothing giveaway with sponsors GAP Inc. ® and Steve Madden ® on Dec. 10, at the In-Home Family Services (IHFS) office to provide clothing for Boys Town families this holiday season. The idea for this event was to provide Boys Town and other community programs and families the opportunity to shop for items for their children during the holidays in a creative boutique environment. The shopping experience created an atmosphere of caring and a personal touch for each customer. “We allowed a certain number of families in at a time and they had 10 minutes to shop,” said Jasmin Singleton, In-Home Family Services Director. “Each staff person was assigned to a family to help them shop for the items they were looking for. We also invited several community agencies that provided staff who volunteered, too, so there was plenty of help and a lot of shopping going on!” The day was truly amazing for everyone involved. Families were cheery and thankful for all of the wonderful items they were able to find. Many families left with warm coats and items to wrap and put under the Christmas tree for their children and friends. This year, Steve Madden became a new sponsor along with the partnership sponsor Boys Town New York already had with Gap Inc. With every passing year, the hope is to have more and more donors join the annual clothing giveaway so Boys Town New York can provide more variety and joy to families. Over 855 people and 208 families left with a merry bundle of gifts this holiday season.